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Brand Development

Thrilled to help my client launch her craft and crochet business next month! We've been working on marketing strategy and coaching, and she's now ready to share her amazing products with the world. This weekend we helped her with a product shoot to ensure a similar look and feel across her digital and physical marketing assets.

Quick tips for launching a product-based business:
* Know your target audience and creatively speak to the benefit of your product when communicating with them.
* Start small and DIY when testing to conserve your cash.
* Invest in coaching to teach you to complete tasks if you’re not ready to hire or outsource

If you're looking to catapult your marketing goals for 2025, we'd love to connect with you for a free 30-minute discovery call. Scan the QR code or give us a call at (313) 549-8185.

#brandshoot #productshoot #marketing #branding #ResourcefulReese #detroitmarketing #smallbiz #smallbusiness

Thrilled to help my client launch her craft and crochet business next month! We've been working on marketing strategy and coaching, and she's now ready to share her amazing products with the world. This weekend we helped her with a product shoot to ensure a similar look and feel across her digital and physical marketing assets.

Quick tips for launching a product-based business:
* Know your target audience and creatively speak to the benefit of your product when communicating with them.
* Start small and DIY when testing to conserve your cash.
* Invest in coaching to teach you to complete tasks if you’re not ready to hire or outsource

If you're looking to catapult your marketing goals for 2025, we'd love to connect with you for a free 30-minute discovery call. Scan the QR code or give us a call at (313) 549-8185.

#brandshoot #productshoot #marketing #branding #ResourcefulReese #detroitmarketing #smallbiz #smallbusiness

Don’t let that trend make you a BROKEY!! In all seriousness, I love what @latto is doing to get people in their creative bags and reward that creativity. But don’t let the trend make you lose your job.

Check your company’s social media policy to understand what you can and cannot do. Once you have the all clear, press record and do your thing 🤍

#socialmedia #brokeychallenge #biglatto

Don’t let that trend make you a BROKEY!! In all seriousness, I love what @latto is doing to get people in their creative bags and reward that creativity. But don’t let the trend make you lose your job.

Check your company’s social media policy to understand what you can and cannot do. Once you have the all clear, press record and do your thing 🤍

#socialmedia #brokeychallenge #biglatto

Some say “fake it till you make it”, I prefer “learn it until you can hire for it”.

As a business owner, you wear a ton of hats. You’re likely the CEO, bookkeeper, marketing manager, videographer, product packager, customer service rep, and more. There will come a time when you can outsource and hire someone who has those core strengths to perform each of those roles.

Until then, don’t be afraid to learn and utilize free resources, barter with other product and service providers, and network to build the team you desire.

#smallbiz #detroitbusiness #detroitsmallbiz #marketer #socialmediamanager #graphicdesigner

Some say “fake it till you make it”, I prefer “learn it until you can hire for it”.

As a business owner, you wear a ton of hats. You’re likely the CEO, bookkeeper, marketing manager, videographer, product packager, customer service rep, and more. There will come a time when you can outsource and hire someone who has those core strengths to perform each of those roles.

Until then, don’t be afraid to learn and utilize free resources, barter with other product and service providers, and network to build the team you desire.

#smallbiz #detroitbusiness #detroitsmallbiz #marketer #socialmediamanager #graphicdesigner

Come spend the day with me!

As a marketing agency owner, I wear many hats for myself and for my clients. For some, I’m a social media and community manager. For others, I’m a graphic designer, website designer, and marketing manager. Wearing so many hats can be challenging, but my devotional time really sets the tone. Celebrating productivity with a wine night or an activity with loved ones helps a ton too. It helps keep me motivated as I remember what I’m doing it all for.

I hope you enjoyed! More to come :)

#detroitsmallbiz #detroitbusiness #smallbiz #brandmarketing #marketing #DITL

Come spend the day with me!

As a marketing agency owner, I wear many hats for myself and for my clients. For some, I’m a social media and community manager. For others, I’m a graphic designer, website designer, and marketing manager. Wearing so many hats can be challenging, but my devotional time really sets the tone. Celebrating productivity with a wine night or an activity with loved ones helps a ton too. It helps keep me motivated as I remember what I’m doing it all for.

I hope you enjoyed! More to come :)

#detroitsmallbiz #detroitbusiness #smallbiz #brandmarketing #marketing #DITL

It’s been a full two months of being in business full time and what a fun time it’s been. There’s been some stress, no doubt, but I’m grateful for God’s provision and His Hand orchestrating it all in ways I can’t even explain.

Here’s a few things I’ve learned:
1. Take the time to figure out how you want to orchestrate your day. For example, I get the most work done in the late morning and early afternoon. It’s the time where I’m most productive with client graphics, social media copy, website design etc. Thus, I don’t start my workday until 10am to the public and carve out time on certain days to focus on those activities. Late afternoon and early evenings are better for my emails and follow ups.
2. Experiment in slow seasons!!! When your business feels like its slowing down because your peak season is over or sales are a little low, take the time to try out different content, test a new service/product, participate in community facing events, etc.
3. Find a hobby or something that takes your mind off of work. This one is trial and error, my friends. For me, I love spending time with my favorite people and working out. Even if it’s a 30 minute phone call or an hour workout session, my mind clears. Try until you find your place of calm (ex: pottery, dance class, dancing in the living room, the gym)
4. Rest and hydrate!! I’m used to living in a state of constant movement. I’ve thrived in slightly structured chaos and I’m doing my best to reduce that. Just because you’ve been doing it, doesn’t mean you should continue. I don’t want to be a burnt out CEO, I want to be a well rested, well prayed, well slept CEO. I’m learning how to block off my calendar for a nap on a busy day, for a walk, or for a massage. I’ve also learned to set my hours and do my best to stick to them.

Cheers to learnings!

📸: @_ssoullful_

It’s been a full two months of being in business full time and what a fun time it’s been. There’s been some stress, no doubt, but I’m grateful for God’s provision and His Hand orchestrating it all in ways I can’t even explain.

Here’s a few things I’ve learned:
1. Take the time to figure out how you want to orchestrate your day. For example, I get the most work done in the late morning and early afternoon. It’s the time where I’m most productive with client graphics, social media copy, website design etc. Thus, I don’t start my workday until 10am to the public and carve out time on certain days to focus on those activities. Late afternoon and early evenings are better for my emails and follow ups.
2. Experiment in slow seasons!!! When your business feels like its slowing down because your peak season is over or sales are a little low, take the time to try out different content, test a new service/product, participate in community facing events, etc.
3. Find a hobby or something that takes your mind off of work. This one is trial and error, my friends. For me, I love spending time with my favorite people and working out. Even if it’s a 30 minute phone call or an hour workout session, my mind clears. Try until you find your place of calm (ex: pottery, dance class, dancing in the living room, the gym)
4. Rest and hydrate!! I’m used to living in a state of constant movement. I’ve thrived in slightly structured chaos and I’m doing my best to reduce that. Just because you’ve been doing it, doesn’t mean you should continue. I don’t want to be a burnt out CEO, I want to be a well rested, well prayed, well slept CEO. I’m learning how to block off my calendar for a nap on a busy day, for a walk, or for a massage. I’ve also learned to set my hours and do my best to stick to them.

Cheers to learnings!

📸: @_ssoullful_

I have SO much love and gratitude for @midnightgolfdet! I’ve been blessed to speak to MGP students since 2020 about the importance of personal branding, social media etiquette, and networking. As an alum, there’s no greater feeling than to be a part of something that’s so much greater than you. We had a great two days of engagement!!

If you’re looking for a speaker for your youth group, corporate team, ministry, etc - I’m happy to connect!

P.S. I sprained my knee earlier this month so those kitten heels had to go toward the end of my session. I’m still a little country girl at heart so I can do that when I’m at home 😉

I have SO much love and gratitude for @midnightgolfdet! I’ve been blessed to speak to MGP students since 2020 about the importance of personal branding, social media etiquette, and networking. As an alum, there’s no greater feeling than to be a part of something that’s so much greater than you. We had a great two days of engagement!!

If you’re looking for a speaker for your youth group, corporate team, ministry, etc - I’m happy to connect!

P.S. I sprained my knee earlier this month so those kitten heels had to go toward the end of my session. I’m still a little country girl at heart so I can do that when I’m at home 😉

Marketing is all about finding what works best for YOUR audience. Let me tell you a story that turned into a learning lesson for me. I hope it helps you too!

At the beginning of the year God told me to start a community for Christian entrepreneurs. In full transparency, I didn’t ask many questions - I went into full execution. I started doing research on what platforms were most powerful, effective, and engaging.

I love @janeshamoores platform and loved what she was doing on @discord, so I started learning the platform’s ins and outs. I was super excited and ready to hit the ground running so I created graphics and even started adding conversation starters.

Here was the problem - my community didn’t take to it. While my audience enjoyed the concept of the community, the platform wasn’t the right fit. It wasn’t that my strategy or idea was wrong, I just needed to find a platform that was easy to access and generation friendly for those who weren’t tech savvy.

Moral of the story: don’t give up on your strategy because the first tactic didn’t work. Ask your tribe what they’d like to see directly, talk to others in your industry that have similar demographics and following to yours. TRY AGAIN!

#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness #graphicdesign #creativemarketing

Marketing is all about finding what works best for YOUR audience. Let me tell you a story that turned into a learning lesson for me. I hope it helps you too!

At the beginning of the year God told me to start a community for Christian entrepreneurs. In full transparency, I didn’t ask many questions - I went into full execution. I started doing research on what platforms were most powerful, effective, and engaging.

I love @janeshamoores platform and loved what she was doing on @discord, so I started learning the platform’s ins and outs. I was super excited and ready to hit the ground running so I created graphics and even started adding conversation starters.

Here was the problem - my community didn’t take to it. While my audience enjoyed the concept of the community, the platform wasn’t the right fit. It wasn’t that my strategy or idea was wrong, I just needed to find a platform that was easy to access and generation friendly for those who weren’t tech savvy.

Moral of the story: don’t give up on your strategy because the first tactic didn’t work. Ask your tribe what they’d like to see directly, talk to others in your industry that have similar demographics and following to yours. TRY AGAIN!

#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness #graphicdesign #creativemarketing

Happy International Women's Day!!

As a Black woman owned business, I LOVE seeing other women win. Whether it's winning in their businesses, their careers, their love life, parenting, self-care journey, or just in their being hood - I love to see it.

Today, I celebrate every woman. The challenges we face are often great, but the impact we make is greater. May you continue to make HERstory everyday.

#IWD #Womanownedbiz #womensmonth #blackwomanbiz #brandmarketing #smallbiz #blacksmallbusiness

Happy International Women's Day!!

As a Black woman owned business, I LOVE seeing other women win. Whether it's winning in their businesses, their careers, their love life, parenting, self-care journey, or just in their being hood - I love to see it.

Today, I celebrate every woman. The challenges we face are often great, but the impact we make is greater. May you continue to make HERstory everyday.

#IWD #Womanownedbiz #womensmonth #blackwomanbiz #brandmarketing #smallbiz #blacksmallbusiness

May we forever seek God and not our skills, intellect, and strategy 🤍

During our live we talked about King Asa, who upon taking the throne honored God and sought Him for everything. But after many years of praying for God’s help and God honoring his request, stopped seeking Him and depended on his strategy and people.

God asks us to cast ALL of our cares onto Him, not just the things our intellect can think us out of. Will you give it all to God?

Reference Scriptures: 2 Chronicles 14-16

May we forever seek God and not our skills, intellect, and strategy 🤍

During our live we talked about King Asa, who upon taking the throne honored God and sought Him for everything. But after many years of praying for God’s help and God honoring his request, stopped seeking Him and depended on his strategy and people.

God asks us to cast ALL of our cares onto Him, not just the things our intellect can think us out of. Will you give it all to God?

Reference Scriptures: 2 Chronicles 14-16

Will you join me tomorrow as I share something God placed on my heart? There’s a certain posture that we need to have before God to fully surrender our businesses.

We’ll chat and pray as my desire is to see all of us not just increase our revenue, but to truly allow God to be our business partner.

Meet me on IG Live at 7pm EST!

#prayer #businessprayer #prayerforentrepreneurs #entrepreneur #christian #faith#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness

Will you join me tomorrow as I share something God placed on my heart? There’s a certain posture that we need to have before God to fully surrender our businesses.

We’ll chat and pray as my desire is to see all of us not just increase our revenue, but to truly allow God to be our business partner.

Meet me on IG Live at 7pm EST!

#prayer #businessprayer #prayerforentrepreneurs #entrepreneur #christian #faith#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness

Happy Valentine’s Day, love! We pray that your day is full of love, grace and peace.

#valentines #valentinesday #love #brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness

Happy Valentine’s Day, love! We pray that your day is full of love, grace and peace.

#valentines #valentinesday #love #brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness

GET ON YOUR ZOOM!!!

This week I want you to commit to telling FIVE people about your business. Why? We’re building the marketing muscle of evangelization. The more people know about what you do - the more they are willing to support you or connect you to someone who may need your help.

#faith #business #businesscommunity #smallbiz #smallbusiness #detroitsmallbiz #marketingtips #detroitbusiness

GET ON YOUR ZOOM!!!

This week I want you to commit to telling FIVE people about your business. Why? We’re building the marketing muscle of evangelization. The more people know about what you do - the more they are willing to support you or connect you to someone who may need your help.

#faith #business #businesscommunity #smallbiz #smallbusiness #detroitsmallbiz #marketingtips #detroitbusiness

🗣️ recast your net!

Sometimes when we’re in grind mode, we get so engulfed in “fishing” that we forget to focus our attention on the ultimate fisherman. God is calling you on land, but can you hear Him ringing or are you distracted?

In this season, God is calling you to try again - but on a different side. You’re in the right place, you just need to switch your strategy.

#entrepreneur #leavingcorporate #prayerworks #stepoutonfaith #trustGod #faith #business #businesscommunity #smallbiz #smallbusiness #detroitsmallbiz #marketingtips #detroitbusiness #strategy

🗣️ recast your net!

Sometimes when we’re in grind mode, we get so engulfed in “fishing” that we forget to focus our attention on the ultimate fisherman. God is calling you on land, but can you hear Him ringing or are you distracted?

In this season, God is calling you to try again - but on a different side. You’re in the right place, you just need to switch your strategy.

#entrepreneur #leavingcorporate #prayerworks #stepoutonfaith #trustGod #faith #business #businesscommunity #smallbiz #smallbusiness #detroitsmallbiz #marketingtips #detroitbusiness #strategy

You all really blew my mind with the support about my announcement to go all in with Resourceful Reese. Thank you, thank you, THANK YOU! God is amazing.

Tonight, I’ll be going live to answer any questions, chat about my journey, and most importantly - pray for those who are in transition and need a little encouragement. You don’t have to be an entrepreneur to join tonight - come one, come all.

See y’all at 7pm EST!

#entrepreneur #leavingcorporate #prayerworks #stepoutonfaith #trustGod #faith #business #businesscommunity #smallbiz #smallbusiness #detroitsmallbiz #marketingtips #detroitbusiness

You all really blew my mind with the support about my announcement to go all in with Resourceful Reese. Thank you, thank you, THANK YOU! God is amazing.

Tonight, I’ll be going live to answer any questions, chat about my journey, and most importantly - pray for those who are in transition and need a little encouragement. You don’t have to be an entrepreneur to join tonight - come one, come all.

See y’all at 7pm EST!

#entrepreneur #leavingcorporate #prayerworks #stepoutonfaith #trustGod #faith #business #businesscommunity #smallbiz #smallbusiness #detroitsmallbiz #marketingtips #detroitbusiness

As we celebrate Dr. King’s birthday and honor his incredible legacy, we wanted to pray for your dream. Just as God gave Dr. King a dream that impacted the world in a way that changed it forever, God has given you a vision to impact His Kingdom too. We’re looking forward to seeing His vision for you come to fruition in 2024.

#prayer #businessprayer #prayerforentrepreneurs #entrepreneur #christian #faith#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness #podcast #prayerpodcast

As we celebrate Dr. King’s birthday and honor his incredible legacy, we wanted to pray for your dream. Just as God gave Dr. King a dream that impacted the world in a way that changed it forever, God has given you a vision to impact His Kingdom too. We’re looking forward to seeing His vision for you come to fruition in 2024.

#prayer #businessprayer #prayerforentrepreneurs #entrepreneur #christian #faith#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness #podcast #prayerpodcast

Are you a Christian entrepreneur seeking community? Want a place to celebrate your wins and learn from others who are going through similar struggles?

Come join our free community for aspiring and current entrepreneurs. You’ll find everything from encouragement and prayer to marketing tips and grants.

Excited yet?? Comment “JOIN” and I’ll send you the link.

Can’t wait to chat with you soon! :)

#community #businesscommunity #brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #detroitsmallbiz #detroitbusiness #marketingtips

Are you a Christian entrepreneur seeking community? Want a place to celebrate your wins and learn from others who are going through similar struggles?

Come join our free community for aspiring and current entrepreneurs. You’ll find everything from encouragement and prayer to marketing tips and grants.

Excited yet?? Comment “JOIN” and I’ll send you the link.

Can’t wait to chat with you soon! :)

#community #businesscommunity #brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #detroitsmallbiz #detroitbusiness #marketingtips

A Prayer for your October 🤍

#prayer #businessprayer #prayerforentrepreneurs #entrepreneur #christian #faith#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness

A Prayer for your October 🤍

#prayer #businessprayer #prayerforentrepreneurs #entrepreneur #christian #faith#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness

What are you trying to do on your own? Let Him steer ❤️.

What are you trying to do on your own? Let Him steer ❤️.

This Saturday I had the privilege of meeting with 5 incredible women for a 20 minute coffee chat. I answered questions about their ideas to market their businesses and brainstormed ideas to get in front of their target clientele. I had a blast and left each coffee chat feeling inspired. I’m so grateful that they trusted me to share my ideas and expertise.

My prayer is that God blesses their brands beyond imagination. My prayer is that God continues to grant creativity, wisdom, insight, and discernment as they plan for the last quarter of the year. My prayer is that their bookings increase and lack won’t be their portion - I’m believing God for overflow!

For those who weren’t able to participate this time, don’t worry we’ll be doing this again soon!

#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness #coffeechat #pickmybrain

This Saturday I had the privilege of meeting with 5 incredible women for a 20 minute coffee chat. I answered questions about their ideas to market their businesses and brainstormed ideas to get in front of their target clientele. I had a blast and left each coffee chat feeling inspired. I’m so grateful that they trusted me to share my ideas and expertise.

My prayer is that God blesses their brands beyond imagination. My prayer is that God continues to grant creativity, wisdom, insight, and discernment as they plan for the last quarter of the year. My prayer is that their bookings increase and lack won’t be their portion - I’m believing God for overflow!

For those who weren’t able to participate this time, don’t worry we’ll be doing this again soon!

#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness #coffeechat #pickmybrain

Come share a virtual coffee with me! THIS SATURDAY (9/16/23), the first 6 people to sign up will have a FREE 20 minute coffee chat with me. Whether you have a branding/marketing question or have a great idea you want to share or just want to pick my brain - I would love to connect with you.

Here’s the process:

1. Be one of the first 6 people to sign up
2. Share your contact information in the Google Sheet
3. I’ll confirm your spot with a calendar invite to your email
4. I’ll send over a form so I can understand how you want to use the time and prepare myself
5. We have a great 20 minutes together during your scheduled time

Alright, ready set go!!

Link in bio under "COFFEE CHAT - 9/16"

#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness #coffeechat #pickmybrain

Come share a virtual coffee with me! THIS SATURDAY (9/16/23), the first 6 people to sign up will have a FREE 20 minute coffee chat with me. Whether you have a branding/marketing question or have a great idea you want to share or just want to pick my brain - I would love to connect with you.

Here’s the process:

1. Be one of the first 6 people to sign up
2. Share your contact information in the Google Sheet
3. I’ll confirm your spot with a calendar invite to your email
4. I’ll send over a form so I can understand how you want to use the time and prepare myself
5. We have a great 20 minutes together during your scheduled time

Alright, ready set go!!

Link in bio under "COFFEE CHAT - 9/16"

#brandmarketing #smallbiz #smallbusiness #blacksmallbusiness #shopsmall #marketing #DIYmarketing #detroitsmallbiz #detroitbusiness #coffeechat #pickmybrain

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P: 313-549-8185

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