Define expertise + share thought leadership
Have confidence in their value proposition
Authentically develop + share their brand story
Establish a process for developing + publishing content
Effectively sell their offerings or fundraise for initiatives
We create strategies + plans that awaken brands to...
our ideal client
The Founder who wants to scale but feels their marketing and social efforts aren't increasing growth
The Small Business Owner who has ideas on how to market their offerings but unsure how to execute
The Non-Profit Board that wants to amplify their value to the community after restructuring
The University that desires to attract more students and high value donors
The Ministry that wants a modern and fun, faith centered approach to social media outreach and engagement
Hi there, I'm Cherise
I founded Resourceful Reese to help purpose-driven brands, nonprofits, and organizations show up in the world with clarity, creativity, and confidence. My love for marketing was born from years working at companies like Google and LinkedIn, where I supported some of the fastest-growing brands and household names through talent branding, customer success, and executive visibility.
But my heart? It’s always been in community. That’s why I built an agency rooted in authenticity — where good strategy meets even better storytelling.
I'm a proud Hampton University graduate, a passionate advocate for Black-owned businesses, and the fur mama to Zoe the Mini Red Labradoodle (who runs the house). I love Jesus, a good glass of wine, and a well-paired cigar. At the end of the day, I believe faith and marketing can move people — and I’ve made it my mission to do both.
FREE GUIDE: Authentic Branding for Founders Checklist
Want to build a brand that’s real, relatable, and rooted in purpose? Download this free Authentic Branding Checklist for Founders — a quick, powerful guide to help you show up clearly and confidently every time you share your story or launch something new.
1
Schedule Your Discovery Call
Schedule a 30-minute discovery call where we get clear on your goals, challenges, and what success looks like. This is a mutual fit conversation—no pressure, just alignment.
3
Ready to Work?
2
Strategize with Intention
You’ll receive a tailored recommendation or proposal outlining the strategy, scope, pricing, and next steps—designed to support your vision, capacity, and timeline.
Let's Get Started!
Once we’re aligned, I lead the execution—managing the details, communicating clearly, and delivering with purpose so you can stay focused on what matters most.
Diane P.
CEO, DP Marketing Strategies
"Cherise McAdoo‘s creative approaches to Marketing & Branding elevates every project she works on with our team. She brings innovative ideas and untapped resources to the table every time.
Our clients and partners feel the impact. Her leadership in the social media space has not only been unparalleled but exceptional. She's an
incredible writer and her social media copy has brought in 2 new clients to our firm in the last 3 months alone."
"Cherise is a rockstar. She’s helped my brand look way more professional starting with my Instagram page. She gave me insight on how to revamp it by using highlights, taking advantage of a business page, and sprucing up my bio. We also talked about social media strategy and the algorithm. My total engagement is up more than 240% and total reach is up 170% since our session. We then walked through my website and she gave me great advice on how to get more subscribers to my mailing list, as well as other design tips and tricks. She’s the best!"
"I have nothing but positive things to share about my experience working with Cherise, owner of Resourceful Reese. I switched career fields after graduating college and really wanted to market myself as I applied for new roles in the news industry. Cherise was professional, prompt and had amazing ideas for my social media outlets. Since working with Cherise, I landed a post-graduate internship that converted to a full-time job at the #1 news station in Chicago, which is the #3 news market in the U.S. My digital following also increased significantly! I appreciate Cherise's care for people AND her craft! She is a joy and I will absolutely work with her again."