Strategy & Communications
Thoughtful strategy, clear messaging, and steady guidance - designed to help you move forward with confidence
How We Think About Strategy & Communications
At Resourceful Reese, strategy and communications work hand in hand. We help you clarify who you’re speaking to, what matters most right now, and how your message should show up across channels—so your communications support real goals, not just output.
This work often includes marketing strategy, but always prioritizes clarity, alignment, and sustainability over volume.
Here's the Problem
Many teams know what they’re doing—but struggle to communicate it clearly. Things feel scattered, reactive, or rushed. Strategy gets pushed aside in favor of “just getting something out.”
Our Solution
Our Strategy & Communications retainers are designed to meet you where you are—providing clarity, momentum, or leadership depending on what you need most right now.
The Anchor - Foundational Clarity & Steady Guidance
Best for:
Those who need consistent direction, message alignment, and a trusted strategic sounding board.
What’s Included:
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Monthly 60-minute strategy session
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Audience and message alignment (who you’re speaking to + why)
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Channel guidance (what to prioritize, what to pause)
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Content direction and cadence planning
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Light copy review and refinement
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Email support for quick questions
Outcome:
Clear messaging and strategic direction that supports visibility, engagement, and aligned growth—without overwhelm.
The Current- Strategy with Momentum & Execution Support
Best for:
Teams or leaders who want direction and help moving communications forward.
What’s Included:
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Everything in The Anchor, plus:
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Monthly communications plan aligned to priorities
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Campaign or initiative support (launches, programs, events)
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Copywriting for key assets (emails, announcements, web sections)
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Channel-specific recommendations (email, web, social, partnerships)
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Light performance insights to inform what’s next
Outcome:
Communications that are planned, executed, and refined—creating real momentum and forward motion.
The Lighthouse- Strategic Leadership & Proactive Guidance
Best for:
Organizations or founders seeking a high-touch strategic partner to guide communications at a leadership level.
What’s Included:
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Everything in The Current, plus:
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Quarterly strategic planning sessions
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Marketing and communications roadmap aligned to goals
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Proactive recommendations (you don’t have to ask)
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Team alignment and coordination support
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Priority access and faster turnaround
Outcome:
Confident, cohesive communications guided by long-term vision, clarity, and strategic leadership.
What's the Difference?
What This Is (and Isn't)
This Is For You If...
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You want clarity, not chaos
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You’re tired of guessing what to say or when
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You value thoughtful strategy over constant output
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You want a partner who sees the big picture
This Is Not a Fit If...
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You’re looking for daily posting or content volume
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You want ad management or rapid-fire tactics
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You need someone to “just execute” without strategy
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You expect 24/7 availability
What to Expect
First 30 Days – Foundation
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Deep dive + onboarding
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Messaging and communications audit
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Audience and priority alignment
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Clear cadence and workflow established
Days 31–60 – Momentum
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Strategy applied to real communications
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Planning and execution underway
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Refinement based on feedback and performance
Days 61–90 – Optimization
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Stronger, more confident messaging through repetition
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Proactive recommendations introduced
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Clear path forward for continued partnership
Investment & Commitment
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Retainers begin at $2,000/month
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3-month minimum commitment
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Scope is finalized during onboarding to ensure alignment and sustainability
Ready for Clarity & Consistent Support?
During our 30-minute discovery call, we'll explore what support makes sense and whether this is the right fit—for both of us.